Case Study: Samwell
MARKET RESEARCH * CUSTOMER SURVEYS * BUSINESS PLANNING * CONTENT STRATEGY * CONTENT PRODUCTION * COFUDDLE PLATFORM
Samwell is creating a safe online space that supports Performance Artists to build strong relationships, help one another, and grow as individuals.
Without doubt, the COVID-19 pandemic has been challenging for people working in the Performing Arts. Yet even before the pandemic, the prevalence of mental health problems was considerably higher in the performing artist community than in the general population, with suicide rates well above the national average (Van den Eynde J, 2016). A recent survey of 219 performers found 92% and 80% of respondents either scoring in the medium or high range for anxiety and depression respectively. Notable responses included 27 (12%) who indicated suicidality (Samwell CIC, 2020).
In an industry that employs 300,000+, relevant wellbeing support is needed to help more people reach their potential, by supporting them at the earliest possible stage, and helping prepare and protect them as they navigate their careers.
Our team has worked with Helen to turn her vision into a sustainable business model and three-year business plan. The model and plan focus on creating and growing a niche membership platform that can manage subscriptions, segment members by role, and offer access to relevant content (podcast, articles), events, online courses, forums, and more – all run by her team of performers with lived experience.
In addition to providing the platform, our team also designed surveys to identify what topics the target audience would want the service to focus on, and Samwell ran a number of focus groups. The team supported Samwell to create a content plan for the first six months and have provided content production services and all of the branding and design work for the new platform.
We will be providing ongoing support, including content support and running periodic focus groups and surveys to access member insight and feedback.